We created a unique digital extension for Omore’s TVC campaign through user generated content and presented meaningful moments through a microsite and social platforms.
Over 2000 entries in 6 weeks
The Challenge
Omore Moments Of Happiness was a well thought out TVC but there were no planned digital executions. The agency was tasked to extend the essence of Moments of Happiness through a digitally integrated engagement idea.
The Solution
TSynite partnered with The Caricature Shop. We built a microsite and invited people to share their moments of happiness. Individual submissions were turned into caricatures, which could be shared on users’ social platforms. This provided the agency a chance to showcase the best moments throughout 6 weeks, powered by our fans!
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