{"id":8743,"date":"2023-12-03T12:04:04","date_gmt":"2023-12-03T12:04:04","guid":{"rendered":"https:\/\/synite.digital\/alpha\/?post_type=portfolios&#038;p=8743"},"modified":"2024-06-06T11:32:42","modified_gmt":"2024-06-06T11:32:42","slug":"a-stacked-powerhouse","status":"publish","type":"portfolios","link":"https:\/\/synite.digital\/alpha\/portfolios\/a-stacked-powerhouse\/","title":{"rendered":"A Stacked Powerhouse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8743\" class=\"elementor elementor-8743\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a80e5c has-vertical-lines elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a80e5c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78228e7\" data-id=\"78228e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51cf4a6 elementor-widget elementor-widget-spacer\" data-id=\"51cf4a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17f754a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"17f754a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dccaa1\" data-id=\"7dccaa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd956ab elementor-widget elementor-widget-heading\" data-id=\"fd956ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">A stacked powerhouse<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71ccee7\" data-id=\"71ccee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d4b77 elementor-widget elementor-widget-text-editor\" data-id=\"d2d4b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><strong>The Challenge:<\/strong><br \/><span style=\"font-weight: 400;\">As the leading QSR brand, KFC set an ambitious revenue benchmark at the start of 2022 to achieve 2.3 billion PKR, which is 58% higher than the previous year. This goal required improving ROI on ad spend and overhauling the overall platform strategy.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Insight<\/strong>:<br \/><span style=\"font-weight: 400;\">A majority of our traffic was coming from search engines, which wasn\u2019t our primary focus. The shift in focus has reflected positively.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>IMPACT<\/strong>:<br \/><span style=\"font-weight: 400;\">With the strategic improvements and a shift in focus, KFC\u2019s revenues showed significant growth. By the end of 2022,<\/span><b> KFC surpassed the previous year\u2019s target of 1.45 billion PKR by 10%<\/b><span style=\"font-weight: 400;\"> in September. It continued on a strong trajectory, setting a solid foundation for sustained success in the following years.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:video {\"id\":7532} --><!-- \/wp:video --><\/p>\n<p><!-- wp:video --><!-- \/wp:video --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec4b81 elementor-widget elementor-widget-spacer\" data-id=\"9ec4b81\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7586652 has-vertical-lines elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7586652\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1e8310\" data-id=\"c1e8310\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-066a436 elementor-widget elementor-widget-spacer\" data-id=\"066a436\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a448d elementor-widget elementor-widget-heading\" data-id=\"c7a448d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">KFC - '\"Mad Mehnat\"<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c15d975 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c15d975\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4f780\" data-id=\"df4f780\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b30ea5a elementor-widget elementor-widget-text-editor\" data-id=\"b30ea5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph -->An opportunity that presented itself just in time for us to package as the novelist way to celebrate our workforce on Labor Day! <!-- \/wp:paragraph --> <!-- wp:paragraph -->Total Reach: 5 million <!-- \/wp:paragraph --> <!-- wp:paragraph -->Views: 542K <!-- \/wp:paragraph --> <!-- wp:paragraph -->Shares: 2000+ <!-- \/wp:paragraph --> <!-- wp:paragraph -->Positive Comments: 1.4k <!-- \/wp:paragraph --><!-- \/wp:paragraph --><!-- \/wp:paragraph --><\/p><p><!-- \/wp:paragraph --> <!-- wp:paragraph -->Every year, brands commemorate Labor Day with a simple post of appreciation. A post doesn\u2019t cut it for the staff on duty, dedicatedly serving people\u2019s favorite meals in KFC restaurants. A stroke of luck in March brought Omer Ali aka Ibn-e-Ali to the management\u2019s attention for his use of rap as a form of self-expression while going about his restaurant duties in a video that went viral overnight.<\/p><p>With Ali\u2019s permission to use his Original rap, KFC highlighted one employee\u2019s struggles from coming off the streets and giving him a space to outdo his own potential. That\u2019s how Mad Mehnat came to life, ready to be served fresh to audiences on Labor Day. A stark increase in engagement and brand love across social platforms for creating a content piece which gives a fiery tribute to Pakistan\u2019s labor. <!-- \/wp:paragraph --><\/p><p><!-- wp:video {\"id\":7532} --><!-- \/wp:video --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c708ec5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c708ec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993410d\" data-id=\"993410d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844457e elementor-widget elementor-widget-ms-hero\" data-id=\"844457e\" data-element_type=\"widget\" data-widget_type=\"ms-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n        <section class=\"ms-hero\" id=\"844457e\">\r\n\r\n            \r\n                            <div class=\"hero-image\"><\/div>\r\n            \r\n            \r\n                \r\n                \r\n            \r\n        <\/section>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00bc13d elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"00bc13d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_team_4_2.jpg\" title=\"\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_team_4_2.jpg\" alt=\"most_team_4_2\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/stock-photo-199673261.jpg\" title=\"\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/stock-photo-199673261.jpg\" alt=\"stock-photo-199673261\" 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