{"id":54,"date":"2023-12-03T11:55:17","date_gmt":"2023-12-03T11:55:17","guid":{"rendered":"https:\/\/theme.madsparrow.me\/most\/?post_type=portfolios&#038;p=54"},"modified":"2024-06-06T11:33:47","modified_gmt":"2024-06-06T11:33:47","slug":"kfc-mad-mehnat","status":"publish","type":"portfolios","link":"https:\/\/synite.digital\/alpha\/portfolios\/kfc-mad-mehnat\/","title":{"rendered":"KFC &#8211; &#8216;&#8221;Mad Mehnat&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54\" class=\"elementor elementor-54\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a80e5c has-vertical-lines elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a80e5c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78228e7\" data-id=\"78228e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51cf4a6 elementor-widget elementor-widget-spacer\" data-id=\"51cf4a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17f754a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"17f754a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dccaa1\" data-id=\"7dccaa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd956ab elementor-widget elementor-widget-heading\" data-id=\"fd956ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">KFC - '\"Mad Mehnat\"<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71ccee7\" data-id=\"71ccee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d4b77 elementor-widget elementor-widget-text-editor\" data-id=\"d2d4b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><span style=\"font-weight: 400;\">An opportunity presented itself just in time for us to creatively celebrate our workforce on Labor Day! The campaign achieved a total reach of 5 million, with 542K views, 2000+ shares, and 1.4K positive comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every year, brands commemorate Labor Day with a simple post of appreciation. However, a post doesn\u2019t suffice for the staff on duty, dedicatedly serving people\u2019s favorite meals in KFC restaurants. In March, a stroke of luck brought Omer Ali, aka Ibn-e-Ali, to the management\u2019s attention. He used rap as a form of self-expression while performing his restaurant duties, and his video went viral overnight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Ali\u2019s permission to use his original rap, KFC highlighted one employee\u2019s journey from the streets to outdoing his potential. This is how Mad Mehnat came to life, ready to be served fresh to audiences on Labor Day. The campaign saw a stark increase in engagement and brand love across social platforms, creating a fiery tribute to Pakistan\u2019s labor force.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:video {\"id\":7532} --><!-- \/wp:video --><\/p>\n<p><!-- wp:video --><!-- \/wp:video --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec4b81 elementor-widget elementor-widget-spacer\" data-id=\"9ec4b81\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7586652 has-vertical-lines elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7586652\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1e8310\" data-id=\"c1e8310\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-066a436 elementor-widget elementor-widget-spacer\" data-id=\"066a436\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a448d elementor-widget elementor-widget-heading\" data-id=\"c7a448d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">KFC - '\"Mad Mehnat\"<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c15d975 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c15d975\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4f780\" data-id=\"df4f780\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b30ea5a elementor-widget elementor-widget-text-editor\" data-id=\"b30ea5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph -->An opportunity that presented itself just in time for us to package as the novelist way to celebrate our workforce on Labor Day! <!-- \/wp:paragraph --> <!-- wp:paragraph -->Total Reach: 5 million <!-- \/wp:paragraph --> <!-- wp:paragraph -->Views: 542K <!-- \/wp:paragraph --> <!-- wp:paragraph -->Shares: 2000+ <!-- \/wp:paragraph --> <!-- wp:paragraph -->Positive Comments: 1.4k <!-- \/wp:paragraph --><!-- \/wp:paragraph --><!-- \/wp:paragraph --><\/p><p><!-- \/wp:paragraph --> <!-- wp:paragraph -->Every year, brands commemorate Labor Day with a simple post of appreciation. A post doesn\u2019t cut it for the staff on duty, dedicatedly serving people\u2019s favorite meals in KFC restaurants. A stroke of luck in March brought Omer Ali aka Ibn-e-Ali to the management\u2019s attention for his use of rap as a form of self-expression while going about his restaurant duties in a video that went viral overnight.<\/p><p>With Ali\u2019s permission to use his Original rap, KFC highlighted one employee\u2019s struggles from coming off the streets and giving him a space to outdo his own potential. That\u2019s how Mad Mehnat came to life, ready to be served fresh to audiences on Labor Day. A stark increase in engagement and brand love across social platforms for creating a content piece which gives a fiery tribute to Pakistan\u2019s labor. <!-- \/wp:paragraph --><\/p><p><!-- wp:video {\"id\":7532} --><!-- \/wp:video --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c708ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c708ec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993410d\" data-id=\"993410d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d00f59d elementor-widget elementor-widget-video\" data-id=\"d00f59d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/synite.digital\/alpha\/wp-content\/uploads\/2023\/12\/10000000_661085024741562_5346627095145052964_n.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844457e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-ms-hero\" data-id=\"844457e\" data-element_type=\"widget\" data-widget_type=\"ms-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n        <section class=\"ms-hero\" id=\"844457e\">\r\n\r\n            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class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_team_3_2.jpg\" title=\"\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_team_3_2.jpg\" alt=\"most_team_3_2\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_team_6_2.jpg\" title=\"\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_team_6_2.jpg\" alt=\"most_team_6_2\" loading=\"lazy\"\/>\r\n 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src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/11\/stock-photo-1040234435.jpg\" alt=\"stock-photo-1040234435\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_slide_3.jpg\" title=\"\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/10\/most_slide_3.jpg\" alt=\"most_slide_3\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                  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