{"id":51,"date":"2023-12-03T12:06:23","date_gmt":"2023-12-03T12:06:23","guid":{"rendered":"https:\/\/theme.madsparrow.me\/most\/?post_type=portfolios&#038;p=51"},"modified":"2024-06-06T09:22:34","modified_gmt":"2024-06-06T09:22:34","slug":"suzuki-year-long-goodness","status":"publish","type":"portfolios","link":"https:\/\/synite.digital\/alpha\/portfolios\/suzuki-year-long-goodness\/","title":{"rendered":"Suzuki &#8211; &#8220;Year-long goodness&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51\" class=\"elementor elementor-51\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fb0822 has-vertical-lines elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fb0822\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-099fb79\" data-id=\"099fb79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0b9248 elementor-widget elementor-widget-spacer\" data-id=\"d0b9248\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74c7775 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74c7775\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d34780e\" data-id=\"d34780e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54044de elementor-widget elementor-widget-heading\" data-id=\"54044de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Suzuki - \"Year-long goodness\"<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee3500d\" data-id=\"ee3500d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84ea527 elementor-widget elementor-widget-text-editor\" data-id=\"84ea527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Suzuki Pakistan had done little work to create brand equity. The agency was tasked with targeting Ramzan and creating a strong message of helping others throughout the year, not just during the month of blessings. The campaign achieved 28k views, 517 comments, 5.9K shares, and a high ad recall of 6.4%.<\/span><br \/><!-- \/wp:paragraph --><!-- \/wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">For this campaign, we took a bird\u2019s-eye view of cultural behavior in busy metropolitan cities of Pakistan. One key behavior observed daily, but which aggravates during Ramadan, is road rage. Road rage is a serious problem in a month where patience and tolerance are deeply emphasized.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Facebook has a broader audience base for Ramadan\/Eid content consumption, which is also cost-effective. Facebook\u2019s specialized Ramadan audience clusters allowed us to precisely reach the desired audience. Thru-play optimized campaigns guaranteed at least 15-second views, making video campaigns on Facebook more effective. We achieved over <strong>7<\/strong><\/span><b>60k 3-second video views<\/b><span style=\"font-weight: 400;\"> and <\/span><b>over 280k 15-second video views.<\/b><span style=\"font-weight: 400;\"> Our <\/span><b>cost per result <\/b><span style=\"font-weight: 400;\">went as low as <\/span><b>$0.005<\/b><span style=\"font-weight: 400;\">,<\/span><b> reaching over 2 million people<\/b><span style=\"font-weight: 400;\"> and serving <\/span><b>4.7 million impressions<\/b><span style=\"font-weight: 400;\"> in the process.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-789a2e6 elementor-widget elementor-widget-spacer\" data-id=\"789a2e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ba4f0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"66ba4f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35afd19\" data-id=\"35afd19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13c4fa8 elementor-widget elementor-widget-ms-hero\" data-id=\"13c4fa8\" data-element_type=\"widget\" data-widget_type=\"ms-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n        <section class=\"ms-hero\" id=\"13c4fa8\">\r\n\r\n            \r\n                            <div class=\"hero-image\"><\/div>\r\n            \r\n            \r\n                \r\n                \r\n            \r\n        <\/section>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35dee45 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35dee45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b107171\" data-id=\"b107171\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98fc2c3 elementor-widget elementor-widget-spacer\" data-id=\"98fc2c3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f8e4cf3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f8e4cf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff673fa\" data-id=\"ff673fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e523c2 elementor-widget elementor-widget-ms_gallery\" data-id=\"3e523c2\" data-element_type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n                <!-- Grid -->\r\n                <div class=\"ms-content--portfolio\" id=\"3e523c2\">\r\n                    <div class=\"row grid grid-content blockgallery h_none\">\r\n                        <div class=\"grid-sizer col-xs-12 col-lg-12 col-md-3\"><\/div>\r\n                                                    <div class=\"grid-item col-6 col-lg-12 col-md-4\">\r\n                                                                                                <a class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/1212.jpg\" title=\"\">\r\n                                        <figure class=\"media-wrapper media-wrapper--3:4\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/1212.jpg\" alt=\"1212\" loading=\"lazy\"\/>\r\n                                                                                    <\/figure>\r\n                                    <\/a>\r\n                                                            <\/div>\r\n                                                    <div class=\"grid-item col-6 col-lg-12 col-md-4\">\r\n                                                                                                <a class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/1802.jpg\" title=\"\">\r\n                                        <figure class=\"media-wrapper media-wrapper--3:4\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/1802.jpg\" alt=\"1802\" loading=\"lazy\"\/>\r\n                                                                                    <\/figure>\r\n                                    <\/a>\r\n                                                            <\/div>\r\n                                                    <div class=\"grid-item col-6 col-lg-12 col-md-4\">\r\n                                                                                                <a class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/114.jpg\" title=\"\">\r\n                                        <figure class=\"media-wrapper media-wrapper--3:4\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/114.jpg\" alt=\"114\" loading=\"lazy\"\/>\r\n                                                                                    <\/figure>\r\n                                    <\/a>\r\n                                                            <\/div>\r\n                                                    <div class=\"grid-item col-6 col-lg-12 col-md-4\">\r\n                                                                                                <a class=\"mfp-img\" href=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/702.jpg\" title=\"\">\r\n                                        <figure class=\"media-wrapper media-wrapper--3:4\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/synite.digital\/alpha\/wp-content\/uploads\/2022\/08\/702.jpg\" alt=\"702\" loading=\"lazy\"\/>\r\n                                                                                    <\/figure>\r\n                                    <\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-daa9fd1 has-sticky-column\" data-id=\"daa9fd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d36e5cb elementor-widget elementor-widget-heading\" data-id=\"d36e5cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enthusiastically extend<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ac24d elementor-widget elementor-widget-text-editor\" data-id=\"b0ac24d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dynamically empower parallel data whereas value-added human capital. Distinctively initiate process-centric experiences before go forward infrastructures. Authoritatively transform customer directed convergence whereas end-to-end sources. Assertively drive leveraged technology for mission-critical synergy. Enthusiastically reconceptualize user-centric services for prospective convergence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f699c elementor-widget elementor-widget-spacer\" data-id=\"43f699c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9416,"template":"","portfolios_categories":[31],"class_list":["post-51","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-tvc-dvc"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/portfolios\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":27,"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/portfolios\/51\/revisions"}],"predecessor-version":[{"id":10357,"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/portfolios\/51\/revisions\/10357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/media\/9416"}],"wp:attachment":[{"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/synite.digital\/alpha\/wp-json\/wp\/v2\/portfolios_categories?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}