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Stop Illegal Trade

Picking up a fight with illegal cigarette manufacturers in Pakistan is no small feat. We were tasked to create a campaign addressing the loss of approximately Rs. 40bn in revenue due to the sale of illegally manufactured tobacco products in the country. We came up with a campaign that held illegal cigarette manufacturing mafia accountable for wasting precious revenue which could instead be used to power up cities, educate village children and even provide parks and recreation in Pakistan.

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