MUHAMMAD ALI – BUSINESS ANALYST
If there is anyone who knows the consumer and the product like the back of his hand, it’s him.
With a diverse experience in the field of marketing as Communications Expert, Media Planner, Research Head and Insights Director, Muhammad Ali is our go-to man for consumer and product research and analytics, sales analytics and projections, and new product development.
He has worked for Circuit FCB, MindShare Pakistan and Synchronize Carat where he was assigned some of our prestigious brands like Habib Oil Mills, Tapal Tea, Sharp Electronics Japan, ICI Pakistan, Fair & Lovely, Knorr, Dalda and BlueBand.
He has also served as the data lead for Pakistan in Dentsu Network and supervised the deployment of the Consumer Connection System (CCS) in Pakistan. Muhammad Ali also ran his own professional services consultancy, SpreadFast, for about five years offering services of making Business Plans, restructuring of operations & reporting and research studies.
He is an avid reader with a penchant for coding and vectors.